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The real estate industry will be unrecognizable in the near future.  Technology and data is rapidly changing the course of the industry. Looking back over the history of business, the technological evolution started with hardware development, IBM, which was the catalyst into the software business, Microsoft.  Within the last decade, the software business has become the catalyst to the evolution of cloud based data programs. Compiled with the advancements of the internet, this environment has produced some of the most success companies of this century, think Amazon.  

The next phase in the evolution of technology is big data and artificial intelligence.

This phenomenon has been coined as the 4th industrial revolution. Big data that lives in the cloud is now together with artificial intelligence becoming connected and used to influence the customer experience in various sectors, including real estate.  Artificial intelligence is the mechanism that tells us how one piece of data interacts and relates to the other millions of data pieces available. Through this process, AI is able to provide opinions, advice, and take specified action based on the patterns and relationships comprised within this notion of big data.

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The Keller Williams end-to-end cloud solution is revolutionizing and changing the real estate industry.

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How does this all relate to the real estate industry?

The profits and opportunity behind the 4th industrial revolution have been taking shape over this last decade.  Why is it then that Apple’s Siri or Amazon’s Alexa hasn’t changed the world, yet? Because these AI platforms are developing around the notion of broad spanning intelligence, i.e. they need to be intelligent about everything.   There has yet to be big data connect around a specific industry powered by an industry specific artificial intelligence. Until now. Insert Keller Williams. The Keller Williams end-to-end cloud solution, Keller Cloud in combination with Kelle, its AI, are revolutionizing and changing the real estate industry in a way that has never been done before.

The Keller Cloud is Keller Williams proprietary, comprehensive, and intelligent data platform.  Kelle is the first real estate specific artificial intelligence program powered by the Keller Cloud.  KWCommand can be thought of as the comprehensive agent operating system of the future. It is the dashboard or agent interface within Keller Cloud.  KWCommand is the highest evolution of a CRM within real estate. It will represent an end-to-end platform for everything an agent needs to do to run their business successfully from goal planning to the execution of smartplans relative to marketing and serving your clients, to transaction management, lead conversion management, and much more.  Additionally, Kelle will interact within KWCommand allowing you to manage and access the Keller Cloud and your data, anywhere anytime.

An overview of the following technology-related benefits at Keller Williams:

Keller Cloud
The Keller Cloud is a very specific cloud service ecosystem that leverages the collective power of the largest real estate sales force in the world – Keller Williams agents. By putting to work its massive collection of agent, transaction and client data, Keller Williams has an incredible competitive advantage above anyone else entering the space and can ultimately create new consumer experiences at lightning speed. This platform is what allows for applications such as KWCommand and Kelle to be built off of.

KW Command
The remote control of your real estate business, an application connected to the Keller Cloud used to assist in running your business.

Kelle
Your virtual assistant through AI

KW Connect

The most advanced agent training and resource application in the industry.

 

LABS
Where technology, innovation, and real estate meet.